In this video, Barry Schwartz dives into the question ‘How do we do the right thing?’. With help from collaborator Kenneth Sharpe, he shares stories that illustrate the difference between following the rules and truly choosing wisely.
Barry Schwartz studies the link between economics and psychology, offering startling insights into modern life. Lately, working with Ken Sharpe, he’s studying wisdom. Read Barry Schwartz’s full biograhy on TED.com